The workshop was hosted by the APA’s Social Networking Committee members Ansleigh Smith, CPP, VP of Payroll at Primerica; Laurel Serra, CPP, ERP Functional Manager of Payroll at Palm Beach State College; and Christine Stolpe, CPP, Senior Manager of Global Payroll at Talend, and chairperson of the Social Networking Committee. During the workshop, presenters led a discussion on the value of social media networks such as LinkedIn, Twitter, Facebook, and Instagram.
Workshop speakers stressed the importance of using social media technologies as a chapter officer or in a general professional environment. The workshop covered networking with peers effectively, building professional brands, and staying informed on industry news. While the sheer number of available platforms can be overwhelming for those unaccustomed to social media, Smith advised to start small and slow and gradually work up the ladder.
“Pick one social media outlet and learn it really well,” Smith said. “Then, you can branch out to another outlet.”
If you want to learn more about social networking, join the APA’s Social Networking Committee. Sign up by choosing the “Join a Committee” button on the “Membership” tab of the APA’s website.