The American Payroll Association has an updated look! Along with a new website, we are rolling out a brand new logo which is available to all chapter officers. As you begin implementing this new logo into your chapter’s website and publications, please keep in mind the logo guidelines and chapter marketing guidelines.
Logo Guidelines
Whenever possible, the logo should appear in purple. No other colors may be used, other than black and white, when needed.
The logo may be resized as needed, but always maintain the proportion. To ensure legibility, the logo should never be reduced to an unreadable size. Never stretch or squish the logo.
Click here to see the full Logo Guidelines.
Chapter Marketing Guidelines
The APA’s Chapter Relations Department must receive copies of all marketing materials including emails, brochures, postcards, save-the-date announcements, etc. upon distribution.
All marketing materials must prominently display an APA logo, APA tagline, and a link to the APA’s website.
An example of correct logo implementation on a Chapter website.
An example of correct logo implementation on a Chapter advertisement.
Click here to see the full Chapter Marketing Guidelines.
The new APA logo will be sent to all Chapter Presidents and Webmasters. If you are a chapter officer and need the new APA logo for your chapter, please contact Chapter Relations at ChapterRelations@americanpayroll.org or 210-226-4600.
Have a question or need advice about marketing your chapter? Ask in the comments below!
