What is a team without teammates? What is a classroom without students? What is a group without members? Growing your chapter membership is the key to creating a successful and long-lasting chapter. The APA has a few resources to help your chapter continue growing.
The APA can provide your chapter with a local mailing list of APA members in your area for your marketing pleasure. You can send mailers such as post cards and announcements of upcoming events to the addresses on the list. There are many resources for direct mail including Gunderson Direct, PsPrint and Cactus Mailing.
Social Media
Social media is not only a great way to communicate with your members, but also a smart way to reach other potential members, as well. Use social media to promote your upcoming events and tell local payroll professionals why they should join your chapter. Ask your current members to follow and share your posts to increase the reach of your posts. If you want your messages to go even further, you can boost your post for a surprisingly small investment to reach a larger audience. To provide value to your followers on social media, share content from the APA’s social media channels or from other local organizations.
Offer Trial Memberships
In today’s world it's difficult to get anyone to commit. Consider offering a short trial membership to payroll professionals in your area to let them get a sneak peek at all the benefits you have to offer. Pairing this type of offer with the local mailing list APA provides, it’s a powerful one-two marketing punch!
The Chapter Marketing Guide offers suggested language to use for marketing your chapter. It also has guidelines for the implementation and usage of the APA logo. There are also examples of correct and incorrect website designs, social media posts and flyers. The Marketing Guide is a great starting point for coming up with a plan to promote your chapter and gain new members.
These are just a few tips for getting the word out about your chapter. If you’d like more ideas, be sure to connect with others on our Chapter Leader’s Facebook Group.
Share with us below any tools or ideas you have utilized to grow your chapter.
