Get Social: Tips & Tricks to Help Your Chapter Shine on Social Media

Social media is more than just a tool for scrolling, it’s one of the most powerful ways to attract new members and build up your chapter’s online presence. Each platform has its strengths and limitations. Here’s a quick overview to help you choose the right one(s) for your chapter. 

LinkedIn 

Best for: Professional networking, educational content, industry updates, spotlighting achievements. 

Pros: 

• Great for sharing industry articles, webinars, and chapter news 

• Ideal for member recognition and building leadership credibility 

• Built-in tools for events and networking 

Cons: 

• Less casual — may not generate as much community banter 

Use it to: Highlight certifications, post payroll tips, recap webinars, and showcase leadership. 

Facebook 

Best for: Chapter events, photos, group discussions, and community-building. 

Pros: 

• Familiar and widely used, especially among long-time members 

• Easy to create and promote events with RSVP and share options 

• Allows member tagging, sponsor mentions, and photo albums 

Cons: 

• Organic reach has declined in recent years 

Use it to: Promote events, share behind-the-scenes photos, celebrate members, and run polls or fun challenges. 

Instagram 

Best for: Visual storytelling, member spotlights, event recaps, and engaging a younger audience. 

Pros: 

• Highly visual — great for showcasing your chapter’s personality 

• High engagement for stories, reels, and behind-the-scenes content 

• Excellent platform for memes, event pics, and short videos 

Cons: 

• Less effective for long-form content or discussions 

• Linking out is limited (except via stories, Linktree, or in bio) 

Use it to: Post event recaps, share “day-in-the-life” stories, celebrate members, and sprinkle in some payroll memes. 

X (formerly Twitter) 

Best for: Quick updates, event reminders, and sharing payroll industry news. 

Pros: 

• Easy to repost content from PayrollOrg or industry leaders 

• Hashtags help increase discoverability 

Cons: 

• Character limits 

Use it to: Post reminders about deadlines, share payroll news, tag guest speakers or vendors, and join broader payroll conversations using industry hashtags. 

How Often Should We Post? 

Chapters thrive when they stay top of mind. Aim for at least two posts a week, mixing up content types like: 

• Event reminders 

• Fun payroll facts 

• Member milestones 

• Educational tips 

Tip: Use free scheduling tools (like Canva, Hootsuite, or Meta) to plan your posts ahead of time. 

Get Visual 

Posts with images or videos consistently get more engagement. Don’t be afraid to: 

• Post group photos from meetings or study groups 

• Share memes or funny videos 

• Share behind-the-scenes stories from Chapter events 

Visuals bring your chapter’s personality to life—and help you stand out in a busy feed. 

Social media doesn’t have to be overwhelming; it can be a fun and impactful way to connect with your members, highlight your chapter’s accomplishments, and grow your presence in the payroll community. Every post is an opportunity to engage, educate, and energize your audience.  

Need some help getting started? Check out these templates to make your posting easy!