At PAYO, we know how important a strong, vibrant chapter is to your community. Our Chapter Relations team is here to support you every step of the way. One of the simplest yet most powerful ways to attract new members is by keeping your chapter’s online presence fresh and up to date. When your PAYO chapter profile and website are current, potential members can easily find you, learn about your mission, and feel inspired to get involved. Let’s work together to make your chapter more visible and welcoming than ever!
Why This Matters
At this year’s Payroll Congress, our outgoing Board of Advisors (BOA) will be hosting a booth to help payroll professionals connect with their local chapters. When potential members express interest, the BOA will guide them to your chapter profile on the PAYO website—making it essential that your contact details, website links, and key information are accurate and up to date. Additionally, be sure your chapter’s website clearly reflects its affiliation with PayrollOrg (PAYO) to strengthen your visibility and credibility. A well-maintained online presence can make all the difference in attracting new members and growing your chapter!
How to Update Your Chapter Profile
To make updates easy, we’ve created the Chapter Profile Edit Procedures, a step-by-step guide on refreshing your chapter profile on the PAYO website. Follow this guide to ensure potential members can easily find and reach your chapter.
Is Your Chapter Rebranding?
If your chapter is still navigating the rebranding process, now is the perfect time to assess what updates are needed. Here are key steps to determine if action is required: 
- Review external branding: Does your chapter name, website, logo, or email domain still reference "APA," “American Payroll Association,” or the old APA logo? If so, updates are necessary.
- Check internal documents: Bylaws, articles of incorporation, and bank accounts should reflect the correct chapter name.
- Understand state regulations: Research your state's Secretary of State requirements for name changes or filing a DBA (Doing Business As).
- Plan your updates: Your chapter board should meet to determine necessary changes (e.g., website, logo, documents) and decide whether to proceed with a full name change or a DBA filing.
- Create a checklist and timeline: Organizing your rebranding efforts will ensure a smooth transition.
Rebranding Resources Available to You
Your chapter has access to valuable rebranding resources on the PAYO website, including:
- Chapter Rebranding FAQ – Answers to common rebranding questions.
- "Rebrand Your Chapter" Webinar on Demand – Learn from experienced chapter leaders Michelle Ganzer, CPP, and Priti Rughani, CPP, on how to successfully navigate the rebranding and DBA process.
- Chapter Marketing Guidelines – Ensure your chapter is using the PAYO logo and branding correctly.
- Chapter Profile Edit Procedures – A step-by-step guide to updating your chapter profile on the PayrollOrg website.
By keeping your chapter’s website and profile up to date, you’ll make it easier for potential members to find and join your community. Take action today and set your chapter up for success!
Still Time to Enter Chapter Contests
There’s still time to enter the Annual Chapter Contests. The Chapter Pictorial, Best Chapter Website, and Best Statewide or Regional Meeting contest entries are all due by March 7. Visit the Annual Chapter Contests page on the PAYO website for more details. If you have any questions or need help, just ask Chapter Relations.
