Your chapter’s website serves as the face of the chapter and is an important tool for communicating with active members, potential members, and sponsors. Ensure that your website is communicating the right message by maintaining it regularly and keeping it up-to-date. Here are four important things to keep in mind as you review your chapter website.
- Verify upcoming meetings and events are listed.
Once a chapter meeting or event is scheduled, add it to your website as soon as possible. If a payroll professional can find no meeting information online or only meeting information from the previous year, they might assume the chapter is inactive and will be less likely to pursue membership and attendance.
Example from the 2019 Best Chapter Website Winner, Alamo Chapter of the APA
- Verify the correct APA logo and links are being used.
In 2018, the APA launched a new logo and website. Make sure your chapter website does not show the old logo and that any links to APA webpages are still functioning. For access to the new logo image files, email ChapterRelations@americanpayroll.org.
Old APA Logo New APA Logo
- Verify the current chapter board members are listed and their contact information is up-to-date.
Listing the chapter leaders’ titles, names, and contact information can be helpful to those with specific questions about the chapter. For example, if someone has a question about membership, they would benefit from finding contact information for the chapter’s Membership Director. This information should be updated as needed to avoid confusion and misdirected communication.
Example from the 2018 Best Chapter Website Winner, Washington Metropolitan Area Chapter
- Enter the Best Chapter Website contest.
Once your chapter’s website has been reviewed and updated, be sure to enter the Best Chapter Website contest for a chance to receive national recognition! The contest is quick and easy to enter, and you only need to answer six questions. Learn more on the Annual Chapter Contests page. Entries are due February 21, 2020.
